Your website is very important. It's a way for clients and potential clients to see you, find out what you do, and decide if they want to reach out to your company so they can do business with you. To get found, though, you need to get Google and Bing rank. You can't just have a great website, because that won't matter if no one sees it.
Utah Web Sites Need Good SEO
Your SEO, or search engine optimization, indicates how well you'll rank with companies like Google. If you have SEO terms that are too broad you aren't going to show up well in results, but if you have keyword search strings that are incredibly specific or detailed, you may find that no one is searching for that exact thing. There needs to be a balance, so you're able to get a high ranking for your site based on what most of your customers will commonly search for. If you can focus on SEO and web design, you can get a leg up on your competition.
Geotarget Your Keywords for Utah SEO
You want your customers to know what you do, but they also need to know where you are. By utilizing good Utah SEO practices, they can find you based on your local area. Then they can buy from you online or come to see you if you have a brick and mortar location. You'll rank higher, too, so more people will find your business. If you don't know your website rank it's time you found out, and if that rank isn't as high as you'd hoped there are professionals who can help you get started on fixing that right away. Then you can find yourself on the front page of Google, where you'll get a lot more traffic from potential customers.