You want to make sure your clients know who you are and what you have to offer. One of the best ways to do that is through branding. But are you branded properly? Here are some important issues to consider when you're focusing on the right way to brand your business.
Do your website, biz cards, and mobile all match?
Everything should match, so people can find you easily and know where to look for you. Does your website work on mobile? Are the logo and the tagline the same? If not, it's time to make a change. While you're doing that, put your logo on your business cards, too. Use your company's statement or tagline on everything you have, including your social media. The more tied together everything is, the easier it will be for your clients to find you.
How to Brand Yourself the Right Way
Branding is more than just putting a logo on everything, though. That might help with familiarity, but it won't necessarily make you a household name. What is your brand about? What does your company stand for? Those are the kinds of things you want to convey, so your clients can understand what you're really giving them and know what your company will do to meet their needs.
What Do Your Biz Cards Say About You?
Your business card is a little snapshot of all that your company provides. Make sure it has your logo, tagline, or other branding item. Then include name, address, phone, and email. People should be able to easily contact you, and your business card should quickly show them what you do, so they remember your company. The more you offer them, the more they can see whether you're the right company for them to work with.